Wool socks. Brings back childhood memories of the thick, itchy socks tucked way back in my sock drawer, and on the first snow-day every winter mom would say, “Wear those warm socks Aunt Betty knitted for you. They are made for cold weather, you know!” Sure they kept you warm enough…if you like thick, scratchy sandpaper on your feet that made your boots so tight you couldn’t feel your toes. And following an afternoon of snow angels and sledding, ready for hot chocolate to warm up your frozen fingers, those socks were not coming off without the help of mom. How could something so hand-crafted with love make a sweet little child’s feet sweat so much on a cold winter’s day?? If this sounds familiar or interesting, read on friends, because lucky for us, the times have changed.

Smartwool resides in the heart of the Colorado Rockies in Ski Town USA – a town that proudly produces more Olympic athletes than any other place on the planet. So with mountain athletes and gold medal Olympians living and training in your own backyard, what better inspiration to produce performance, comfortable Smartwool socks?

After searching the world for the best wool, Smartwool found it in New Zealand. Unique climate and centuries of farming heritage produces the strongest, cleanest and brightest Merino wool, which is the best fiber for an unpredictable environment to control moisture management, regulate temperature, provide breathability and deliver an odor-free sock.

What’s really unique about Merino wool is that it keeps you cool in the summer and warm in the winter by working with your body’s heating and cooling system. It keeps you dry and comfortable by moving moisture vapors away BEFORE turning to sweat. So those days of the itchy, thick knitted wool socks – and hiding them way back in your sock drawer are over. Smartwool socks are made to wear year-round.

Skepitcal? Join hundreds of our loyal customers who took the plunge and bought a pair. These aren’t the kind of socks you find in the clearance bin in your favorite discount store. These are performance socks designed to last with exceptional comfort. Oh yeah, and they have some really cute styles. See what a Margarita feels like on your foot.

Have your own gold medal performance – in a race, hiking or just dashing through the grocery store. Smartwool socks. A smart investment.